Daisy Communications, a leading UK provider of digital and cloud services, is committed to enhancing cybersecurity awareness among its clients. In today’s rapidly evolving digital landscape, educating businesses on the basics of cybersecurity is crucial to helping them protect their data and systems. This explainer video was designed to introduce Daisy's clients to essential cybersecurity concepts, empowering them to make informed choices about their digital security.

To make complex cybersecurity concepts approachable, I used a storytelling approach and lighthearted visual style. This strategic choice helps maintain viewer engagement, especially when addressing a topic that can often feel overwhelming or highly technical.

I began by designing the video’s look and feel, staying within Daisy's brand guidelines while adding unique elements to create a memorable learning experience. I then developed storyboards with clear animation instructions for each scene, ensuring the narrative flowed smoothly. Each asset, from characters to icons, was custom-designed and optimised for animation. This collaborative and well-documented process ensured that the animators could bring each visual element to life effectively, resulting in an engaging, polished final product that supports Daisy's mission to educate and protect its clients in the digital space.