BPTW is a dynamic architecture and planning practice dedicated to creating thoughtful, people-centred spaces across the UK. In rebranding BPTW, the goal was to develop a modern identity that reflects the firm’s evolving vision and commitment to quality design and community impact. This rebrand captures BPTW’s collaborative spirit and reinforces its reputation as a forward-thinking leader in architecture and planning.

The rebrand centred on refreshing BPTW’s visual identity to better express its purpose and values. Through refined typography, a more contemporary colour palette, and a clean, cohesive design language, I developed a brand that speaks to both BPTW’s legacy and its ambitions for the future. The updated branding strikes a balance between approachability and professionalism, embodying BPTW’s commitment to creating spaces that enrich communities while showcasing the practice’s progressive approach to design.